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The Drum Den
333 Newark St. #2e
Hoboken, New Jersey 07030
Phone: 201-683-8808
Email: info@thedrumden.com
Web: thedrumden.com
Web Presence Score: 88 Top Ten Score
Showroom: Public
Capacity Score: 95 Top Ten Score
Founded: 2010
Owner: Pete Martinez

Video: The Drum Den

About The Drum Den

The Drum Den is a drum shop located in Hoboken, New Jersey. Founded in 2010, it's one of seven drum specialty stores in the New York City area and one of two in the state. Their showroom is open one day per week, plus they have an online store on eBay. The Drum Den has a current Yelp rating of 5.0 with 16 reviews. The store owner is Pete Martinez.

Products and services

Drums, lessons, online shopping, rentals, and repairs
"Private music lessons in drums, piano, guitar, and woodwinds for kids and adults in Hoboken. Instrument sales and service"
— The Drum Den

Demographics
City: Hoboken, New Jersey
Population: 53.6K
Est. drum set purchases/yr: 20 *
Metro Stat. Area: New York-Northern New Jersey-Long Island, NY-NJ-PA
Population: 19.5M
Est. drum set purchases/yr: 6.4K **

* Estimated purchases of new drum sets by residents of Hoboken from any retailer
** Estimated purchases of new drum sets by residents of the New York City area from any retailer

Competitive Profile
The Drum Den establishes a robust competitive position through its integrated business model, combining a public retail showroom with extensive music education and instrument services. This multi-channel approach, supported by a decade of operation in Hoboken, New Jersey, positions the shop to capture diverse customer segments and maintain consistent revenue streams, presenting a major competitive strength in market resilience and customer retention.
Key Advantages
Comprehensive music education and instrument services.
The shop offers private lessons across multiple instruments (drums, piano, guitar, woodwinds) for all ages, alongside instrument sales, rentals, and repairs, creating multiple revenue streams and fostering long-term customer relationships.
Hybrid retail model with physical showroom and e-commerce presence.
Operating a public showroom in Hoboken, New Jersey, allows the shop to capture local foot traffic and impulse sales, while its established eBay store extends its market reach to a broader online customer base.
Established presence and community-focused services.
Founded in 2010, the shop has over a decade of operation, building a local reputation and integrating into the community through its diverse lesson offerings, which serve as a consistent customer acquisition channel.
Web Presence Breakdown
Transactional Presence & Quality: 30
Social Media & Video Footprint: 32
Core Landing Page Usability: 13
Community & Service Integration: 13
Nearest drum shops:
  1. Good Hands Drum Shop
    New York City, New York (2 mi)
  2. Jon's Third Floor Bazaar
    Brooklyn, New York (5 mi)
  3. Keur Djembe African Drum Shop
    Brooklyn, New York (5 mi)
  4. Garden State Drums and Percussion
    Scotch Plains, New Jersey (19 mi)
  5. Long Island Drum Center
    Nyack, New York (25 mi)
Nearest large competitors:
  1. Guitar Center
    Manhattan, New York (2 mi)
  2. Guitar Center
    Brooklyn, New York (5 mi)
  3. Guitar Center
    Long Island City, New York (6 mi)
  4. Guitar Center
    Paramus, New Jersey (14 mi)
  5. Music & Arts
    Paramus, New Jersey (14 mi)
Sources
thedrumden.com (1), 2025-11-08
yelp.com/biz/the-drum-den-hoboken-2
U.S. Census Bureau
Statista
CP: Gemini 2.5 Flash (2063), 2025-11-11
WS: Gemini 2.5 Flash (3614), 2025-11-11