| Demographics | |
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City: Brooklyn, New York
Population: 2.7M
Est. drum set purchases/yr: 885 * |
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Metro Stat. Area:
New York-Northern New Jersey-Long Island, NY-NJ-PA
Population: 19.5M
Est. drum set purchases/yr: 6.4K ** |
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| * | Estimated purchases of new drum sets by residents of Brooklyn from any retailer |
| ** | Estimated purchases of new drum sets by residents of the New York City area from any retailer |
| Competitive Profile | |
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Jon's Third Floor Bazaar establishes a strong competitive position through its diverse product range, including specialized vintage gear, and its integrated service model encompassing sales, rentals, and purchasing. This comprehensive approach caters to a wide spectrum of percussionists, from beginners to collectors, and represents a major competitive strength in the local market by offering a one-stop solution for percussion needs.
Key Advantages
Extensive and specialized inventory, including vintage gear, gongs, and marimbas.
The shop provides a broad selection of percussion instruments, notably including vintage gear, gongs, and marimbas, which caters to diverse customer needs and specialized interests beyond standard drum kits.
Comprehensive rental program and discounted pricing.
The availability of instrument rentals and consistent discounted pricing provides significant value to customers, attracting both new musicians and established players seeking cost-effective solutions and temporary instrument access.
Integrated buy, sell, and rent model.
Operating as a hub for buying, selling, and renting percussion instruments creates multiple revenue streams and positions the shop as a central, versatile resource for the local drumming community.
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Web Presence Breakdown
Transactional Presence & Quality: 28
Social Media & Video Footprint: 30
Core Landing Page Usability: 12
Community & Service Integration: 12
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Nearest drum shops:
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Nearest large competitors:
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