| Demographics | |
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City: Brooklyn, New York
Population: 2.7M
Est. drum set purchases/yr: 885 * |
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Metro Stat. Area:
New York-Northern New Jersey-Long Island, NY-NJ-PA
Population: 19.5M
Est. drum set purchases/yr: 6.4K ** |
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| * | Estimated purchases of new drum sets by residents of Brooklyn from any retailer |
| ** | Estimated purchases of new drum sets by residents of the New York City area from any retailer |
| Competitive Profile | |
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Jon's Third Floor Bazaar operates a public showroom in Brooklyn, New York, establishing a direct customer interface in a high-density urban market. The shop's comprehensive business model, encompassing buying, selling, and renting drums and percussion, combined with discounted pricing, creates multiple revenue streams and attracts a broad customer base seeking value and flexibility. A major competitive strength lies in its ability to serve a diverse local market through its multi-faceted transaction options and specialized product offerings, including vintage gear and unique instruments like gongs and marimbas.
Key Advantages
Public showroom in a high-density urban location.
The public showroom model in Brooklyn, New York, provides direct customer interaction and capitalizes on local foot traffic, offering immediate sales opportunities and customer convenience.
Integrated buy, sell, and rent services with discounted pricing.
The ability to buy, sell, and rent percussion instruments, coupled with discounted pricing, establishes a strong value proposition, catering to various customer needs from acquisition to temporary use, and fostering customer loyalty through cost-effectiveness.
Focus on drums and percussion, including vintage gear and specialized instruments.
The inventory includes vintage gear, gongs, and marimbas, which caters to niche markets and collectors, differentiating the shop's offerings beyond standard percussion instruments and attracting a specialized clientele.
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Web Presence Breakdown
Transactional Presence & Quality: 28
Social Media & Video Footprint: 30
Core Landing Page Usability: 12
Community & Service Integration: 8
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Nearest drum shops:
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Nearest large competitors:
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