| Demographics | |
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City: Brooklyn, New York
Population: 2.7M
Est. drum set purchases/yr: 885 * |
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Metro Stat. Area:
New York-Northern New Jersey-Long Island, NY-NJ-PA
Population: 19.5M
Est. drum set purchases/yr: 6.4K ** |
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| * | Estimated purchases of new drum sets by residents of Brooklyn from any retailer |
| ** | Estimated purchases of new drum sets by residents of the New York City area from any retailer |
| Competitive Profile | |
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Keur Djembe African Drum Shop maintains a strong competitive position through its deep specialization in authentic African drums and related instruments. Its established market tenure and comprehensive service offerings, including repairs and online shopping, provide a significant advantage in a niche market. The shop's operational model is robust, leveraging its unique product focus to cultivate a dedicated customer base.
Key Advantages
Exclusive focus on African drums and related instruments.
The shop offers a comprehensive range of traditional African drums and accessories, establishing a distinct market identity.
Over two decades of continuous operation.
The shop's long-standing presence in the market demonstrates established expertise and customer trust.
Provision of specialized repair services and online purchasing options.
Repair services enhance customer loyalty and product lifecycle, while online shopping expands market reach beyond the physical location.
Direct cultural connection and specialized knowledge of African drumming.
The owner's background and the shop's specialization ensure an authentic product offering and expert guidance for customers.
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Web Presence Breakdown
Transactional Presence & Quality: 28
Social Media & Video Footprint: 20
Core Landing Page Usability: 12
Community & Service Integration: 10
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Nearest drum shops:
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Nearest large competitors:
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