| Demographics | |
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City: Brooklyn, New York
Population: 2.7M
Est. drum set purchases/yr: 885 * |
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Metro Stat. Area:
New York-Northern New Jersey-Long Island, NY-NJ-PA
Population: 19.5M
Est. drum set purchases/yr: 6.4K ** |
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| * | Estimated purchases of new drum sets by residents of Brooklyn from any retailer |
| ** | Estimated purchases of new drum sets by residents of the New York City area from any retailer |
| Competitive Profile | |
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Keur Djembe African Drum Shop establishes a significant competitive strength through its deep specialization in African drums and its long-standing presence in the Brooklyn market. The shop's public showroom and comprehensive value-add services position it as a central resource for a dedicated customer base.
Key Advantages
Exclusive focus on African drums and related instruments.
The shop's inventory is dedicated to high-quality African drums and accessories, including Djembes, Sabars, and Balafons, establishing it as a definitive source for these specific instruments.
Over two decades of operation in a key urban market.
Founded in 1998, the shop possesses extensive operational history and established customer relationships within Brooklyn, New York, indicating a strong foundation and community integration.
Combination of public retail access and essential value-add services.
Operating with a public showroom allows for direct customer engagement and immediate sales. The provision of online shopping and repair services enhances customer convenience and extends the shop's market reach and service longevity.
Public showroom with direct customer interaction.
The public showroom type facilitates impulse purchases and direct engagement with the product range, supporting a traditional retail experience and fostering community connections.
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Web Presence Breakdown
Transactional Presence & Quality: 28
Social Media & Video Footprint: 30
Core Landing Page Usability: 12
Community & Service Integration: 8
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Nearest drum shops:
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Nearest large competitors:
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