| Demographics | |
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City: McHenry, Illinois
Population: 27.2K
Est. drum set purchases/yr: 10 * |
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Metro Stat. Area:
Chicago-Joliet-Naperville, IL-IN-WI
Population: 9.3M
Est. drum set purchases/yr: 3.1K ** |
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| * | Estimated purchases of new drum sets by residents of McHenry from any retailer |
| ** | Estimated purchases of new drum sets by residents of the Chicago area from any retailer |
| Competitive Profile | |
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Rocco Z Music demonstrates a robust competitive position through its deep integration with local educational institutions and a highly diversified service and product portfolio. The shop's established school partnerships for rentals and repairs represent a major competitive strength, securing consistent revenue streams and community presence. Its specialization in percussion instruments, coupled with a broad array of value-added services, positions it as a comprehensive resource for musicians and institutions.
Key Advantages
Extensive penetration into local school systems for instrument rentals and repairs.
70 percent of the shop's rental and repair business is derived from local schools, establishing a consistent and high-volume demand for its services and fostering strong community ties.
Comprehensive focus on percussion instruments, including mallet instruments, complemented by a wide range of value-add services.
The shop offers a specialized inventory of percussion products and provides services such as repairs, restorations, lessons, and school programs, catering to a distinct market segment beyond standard drum kits.
Multiple income channels beyond retail sales, encompassing lessons, rentals, repairs, DJ services, and performance drummers.
The business model is diversified across various service-based offerings, reducing reliance on single product sales and providing operational resilience.
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Web Presence Breakdown
Transactional Presence & Quality: 10
Social Media & Video Footprint: 10
Core Landing Page Usability: 7
Community & Service Integration: 6
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Nearest drum shops:
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Nearest large competitors:
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