| Demographics | |
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City: Kenner, Louisiana
Population: 66.7K
Est. drum set purchases/yr: 25 * |
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Metro Stat. Area:
New Orleans-Metairie-Kenner, LA
Population: 962.2K
Est. drum set purchases/yr: 320 ** |
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| * | Estimated purchases of new drum sets by residents of Kenner from any retailer |
| ** | Estimated purchases of new drum sets by residents of the New Orleans area from any retailer |
| Competitive Profile | |
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Ray Fransen's Drum Center maintains a strong competitive position within the New Orleans area drum market, established through over four decades of operation and a comprehensive service model. Its public showroom, extensive product range, and integrated value-added services represent a major competitive strength, fostering deep local market penetration and customer loyalty.
Key Advantages
Over 40 years of continuous operation and an established local presence.
Founded in 1983, the shop has built a strong reputation as a 'professional Five Star Drum Center' serving the New Orleans area, indicating deep market integration and trust within its customer base.
Extensive inventory of key drum products and a wide range of industry-leading brands.
The shop carries a diverse selection of drums, cymbals, hardware, and accessories from major brands such as Zildjian, Sabian, Pearl, and Ludwig, catering to varied customer needs and preferences.
Provision of lessons, repairs, and discounted pricing.
Offering drum lessons fosters customer loyalty and skill development, while repair services extend product utility and provide a crucial service hub. Discounted pricing provides a direct competitive edge in the local market.
Public showroom model.
Operating as a public showroom allows for direct customer interaction, impulse purchases, and a hands-on shopping experience, which is a significant advantage for musical instrument sales and customer engagement.
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Web Presence Breakdown
Transactional Presence & Quality: 30
Social Media & Video Footprint: 20
Core Landing Page Usability: 13
Community & Service Integration: 13
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Nearest drum shops:
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Nearest large competitors:
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