| Demographics | |
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City: Columbia Heights, Minnesota
Population: 22K
Est. drum set purchases/yr: 10 * |
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Metro Stat. Area:
Minneapolis-St. Paul-Bloomington, MN-WI
Population: 3.7M
Est. drum set purchases/yr: 1.2K ** |
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| * | Estimated purchases of new drum sets by residents of Columbia Heights from any retailer |
| ** | Estimated purchases of new drum sets by residents of the Minneapolis area from any retailer |
| Competitive Profile | |
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Klash Drums establishes a robust market position through its integrated service model and proprietary brand focus. The combination of a public showroom, comprehensive custom building, repair, and lesson services, alongside a dedicated online presence, represents a major competitive strength in the drum market.
Key Advantages
Comprehensive retail, custom building, and service offerings.
The shop combines sales of drums with custom drum building, expert lessons, and professional repairs, creating multiple revenue streams and a holistic customer experience that fosters loyalty.
Exclusive focus on the proprietary 'Klash' brand.
This strategy establishes a unique brand identity and allows for direct control over product quality and design, differentiating the business from multi-brand retailers and potentially yielding higher margins.
Dual local and online sales channels.
A public showroom in Columbia Heights serves local customers, complemented by established e-commerce platforms on Reverb and eBay, extending market reach nationally and diversifying sales opportunities.
Public showroom access.
The public showroom facilitates impulse purchases and direct customer engagement, contributing to higher potential for foot traffic and immediate sales conversions compared to appointment-only or online-exclusive models.
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Web Presence Breakdown
Transactional Presence & Quality: 30
Social Media & Video Footprint: 34
Core Landing Page Usability: 13
Community & Service Integration: 13
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Nearest drum shops:
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Nearest large competitors:
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