| Demographics | |
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City: Moorhead, Minnesota
Population: 45.2K
Est. drum set purchases/yr: 15 * |
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Metro Stat. Area:
Fargo, ND
Population: 245.3K
Est. drum set purchases/yr: 90 ** |
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| * | Estimated purchases of new drum sets by residents of Moorhead from any retailer |
| ** | Estimated purchases of new drum sets by residents of the Fargo area from any retailer |
| Competitive Profile | |
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Drummer's Journey establishes a strong competitive position through its multi-channel retail strategy, comprehensive product offering, and customer-centric services. The shop presents a major competitive strength to rivals by effectively combining a public showroom for immediate access with a robust online presence, supported by competitive pricing and community engagement initiatives.
Key Advantages
Public Showroom and E-commerce Integration
The shop provides direct customer access through its public showroom, facilitating immediate purchases and product interaction. This is effectively complemented by a dedicated online store, expanding market reach beyond the local area and offering enhanced purchasing convenience.
Extensive Product Range and Established Brands
Drummer's Journey maintains a comprehensive inventory across various drum categories, including pre-owned gear, catering to diverse customer requirements. The inclusion of multiple established brands ensures product quality and variety.
Competitive Pricing and Community-Focused Events
The shop offers discounted pricing, providing a direct financial benefit to customers. Regular events foster community involvement, enhancing customer loyalty and creating a distinct market presence.
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Web Presence Breakdown
Transactional Presence & Quality: 25
Social Media & Video Footprint: 15
Core Landing Page Usability: 10
Community & Service Integration: 9
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Nearest drum shops:
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Nearest large competitors:
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