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Drum Outfitters
512 Seward St
Seward, Nebraska 68434
Phone: 402-641-3113
Email: phil@drumOutfitters.com
Web: drumoutfitters.com
Web Presence Score: 83
Showroom: Public
Capacity Score: 25
Founded: 2023
Owner: Phil Hendrickson

Drum Outfitters
Image: Drum Outfitters

Video: Drum Outfitters

About Drum Outfitters

Drum Outfitters is a drum shop located in Seward, Nebraska. Founded in 2023, it's the only drum specialty store in the state. Phil Hendrickson is the store owner.

Products and services

Bags and cases, cajons, congas, cymbals, drum heads, drum kits, drumsticks, hand percussion, hardware, mallets, parts, pre-owned gear, vintage gear, drum tech, drum tuning, events, lessons, repairs, and school programs

Brands sold

Ahead, Aquarian, Attack, Canopus, Collingwood, Cymbal Craftsman, Danmar, Dixon, Domene, Dream, Drum Workshop, Evans, Fat Cat, Funch, Gibraltar, Gretsch, Latin Percussion, Ludwig, Mapex, Mike Mongiello, Pearl, Remo, Rogers, Sabian, Sela, Slingerland, Sonor, Timothy Roberts, Toca, Vater, Vic Firth, WorldMax, Wuhan, and Zildjian

Differentiators

Education, custom instruments, worship music, and location
"Boutique drum shop with drum sets, snare drums, cymbals and custom percussion instruments to inspire creative and musical drumming in jazz and all styles"
— Drum Outfitters

Demographics
City: Seward, Nebraska
Population: 7.2K
Est. drum set purchases/yr: 5 *
Metro Stat. Area: Lincoln, NE
Population: 344.4K
Est. drum set purchases/yr: 120 **

* Estimated purchases of new drum sets by residents of Seward from any retailer
** Estimated purchases of new drum sets by residents of the Lincoln area from any retailer

Competitive Profile
Drum Outfitters establishes a niche market presence through its specialization in boutique and custom percussion instruments, supported by a comprehensive suite of value-add services. This strategic focus positions it to attract dedicated musicians seeking specialized gear and expert support, representing a major competitive strength in its ability to serve a targeted demographic with high-value offerings. The primary operational hurdle is the highly restricted and occasionally unreliable public showroom hours, which limits its ability to capitalize on consistent customer engagement and foot traffic inherent to a public retail model.
Key Advantages
Focus on boutique, custom, and vintage percussion instruments for jazz and diverse styles.
This specialization attracts a dedicated customer base seeking high-quality, unique, and specialized gear not typically found in general music stores, establishing a distinct market identity.
Extensive value-add services including drum tech, tuning, lessons, repairs, and school programs.
These services position the shop as a comprehensive resource for drummers, fostering community, building customer loyalty, and creating multiple revenue streams beyond product sales.
Broad inventory of established and respected drum brands, alongside pre-owned and vintage gear.
The wide selection of reputable brands ensures product quality and caters to diverse preferences, while the inclusion of pre-owned and vintage items expands appeal to collectors and budget-conscious buyers.
Web Presence Breakdown
Transactional Presence & Quality: 28
Social Media & Video Footprint: 30
Core Landing Page Usability: 12
Community & Service Integration: 13
Nearest drum shops:
  1. KC Drum Shop
    Overland Park, Kansas (186 mi)
  2. Midwest Drum and Percussion
    Wichita, Kansas (223 mi)
  3. Drum World Tulsa
    Tulsa, Oklahoma (337 mi)
  4. Twin Cities Drum Collective
    Minneapolis, Minnesota (343 mi)
  5. Klash Drums
    Columbia Heights, Minnesota (346 mi)
Nearest large competitors:
  1. Guitar Center
    Lincoln, Nebraska (25 mi)
  2. Music Go Round
    Lincoln, Nebraska (25 mi)
  3. Guitar Center
    Omaha, Nebraska (55 mi)
  4. Guitar Center
    Kansas City, Missouri (172 mi)
  5. Guitar Center
    West Des Moines, Iowa (180 mi)
Sources
drumoutfitters.com (15), 2025-12-21
U.S. Census Bureau
Statista
CP: Gemini 2.5 Flash (4172), 2025-12-21
WS: Gemini 2.5 Flash (3236), 2025-12-21