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Virtue Drums
1206 W. Michigan Ave
Jackson, Michigan 49202
Phone: 517-917-5444
Email: virtuedrums@gmail.com
Web: virtuedrums.com
Web Presence Score: 85 Top Ten Score
Showroom: Public
Capacity Score: 85 Top Ten Score
Founded: 2020
Owner: Jeff Stutzman

Virtue Drums
Image: Virtue Drums

Video: Virtue Drums

About Virtue Drums

Virtue Drums is a drum shop located in Jackson, Michigan. Established in 2020, it's the only drum specialty store in the state. They have online stores on Reverb and eBay. Jeff Stutzman is the store owner.

Products and services

Drums, custom drums, online shopping, and repairs
"VIRTUE Drums is a professional drum shop offering a retail storefront, handcrafted custom drums, repair service & online shopping."
— Virtue Drums

News

His drums are in Singapore and China, but this craftsman makes them in Jackson
— mlive, 2021-08-02
Virtue Drums Owner Jeff Stutzman Building Instruments of Integrity
— JTV, 2021-07-15

Demographics
City: Jackson, Michigan
Population: 32.9K
Est. drum set purchases/yr: 15 *
Metro Stat. Area: Jackson, MI
Population: 159.4K
Est. drum set purchases/yr: 60 **

* Estimated purchases of new drum sets by residents of Jackson from any retailer
** Estimated purchases of new drum sets by residents of the Jackson area from any retailer

Competitive Profile
Virtue Drums establishes a significant competitive strength through its integrated business model, combining a public retail presence with specialized custom drum manufacturing, comprehensive repair services, and a robust multi-platform e-commerce strategy. This diversified approach allows the shop to capture multiple market segments and maintain operational resilience.
Key Advantages
Integrated retail, custom manufacturing, repair, and online sales.
Virtue Drums operates a public retail storefront, offers handcrafted custom drums, provides repair services, and maintains an active online presence through its own platform and established marketplaces like Reverb and eBay. This comprehensive approach maximizes customer reach and revenue streams.
Focus on professional drum products combined with in-house custom drum manufacturing.
The shop's specialization in professional drums, coupled with its ability to produce handcrafted custom instruments, caters to a broad spectrum of drummers, from enthusiasts to professionals seeking unique, tailored equipment. This creates a distinct market position.
Public showroom combined with robust e-commerce and local services.
The public showroom facilitates immediate purchases and in-person service, while the established e-commerce channels (Reverb, eBay) extend market reach beyond the local area. The inclusion of repair services enhances customer loyalty and provides an additional revenue stream, leveraging the physical location.
Web Presence Breakdown
Transactional Presence & Quality: 30
Social Media & Video Footprint: 32
Core Landing Page Usability: 12
Community & Service Integration: 11
Nearest drum shops:
  1. Stebal Drums
    Willowick, Ohio (158 mi)
  2. Columbus Percussion
    Columbus, Ohio (168 mi)
  3. Vic's Drum Shop
    Chicago, Illinois (173 mi)
  4. Drugan's Drums
    Des Plaines, Illinois (178 mi)
  5. Mike's Drum Shop
    Villa Park, Illinois (184 mi)
Nearest large competitors:
  1. Guitar Center
    Lansing, Michigan (34 mi)
  2. Music Go Round
    Ann Arbor, Michigan (34 mi)
  3. Guitar Center
    Canton Township, Michigan (51 mi)
  4. Music Go Round
    Toledo, Ohio (56 mi)
  5. Guitar Center
    Holland, Ohio (58 mi)
Sources
virtuedrums.com (1), 2025-11-08
U.S. Census Bureau
Statista
CP: Gemini 2.5 Flash (2300), 2025-11-11
WS: Gemini 2.5 Flash (2851), 2025-11-11