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Star City Drum Shop
2030B E Main St
Salem, Virginia 24153
Phone: 540-900-2656
Email: sales@starcitydrumshop.com
Web: starcitydrumshop.godaddysites.com
Web Presence Score: 40
Showroom: Public
Capacity Score: 80 Top Ten Score
Owner: George Chernault

Star City Drum Shop

Video: Star City Drum Shop

About Star City Drum Shop

Star City Drum Shop is a drum specialty store located in Salem, Virginia. It's the only drum shop in the state. They have an online store on eBay. The store owner is George Chernault.

Products and services

Cymbals, drum heads, drum kits, drumsticks, hardware, parts, pre-owned gear, custom drums, financing, online shopping, repairs, trades, and workshops

Brands sold

Ahead, Aquarian, Attack, Drum Workshop, Gibraltar, Latin Percussion, Ludwig, Meinl, PDP, Paiste, Pearl, Remo, Sabian, Wuhan, Yamaha, and Zildjian
"Star City Drum Shop Offers the leading name brands in the industry. Yamaha Ludwig Pearl DW Drum Workshop Zildjian Sabian Wuhan Cymbals Gibraltar Hardware"
— Star City Drum Shop

Demographics
City: Salem, Virginia
Population: 25.2K
Est. drum set purchases/yr: 10 *
Metro Stat. Area: Roanoke, VA
Population: 314.3K
Est. drum set purchases/yr: 110 **

* Estimated purchases of new drum sets by residents of Salem from any retailer
** Estimated purchases of new drum sets by residents of the Roanoke area from any retailer

Competitive Profile
Star City Drum Shop establishes a strong competitive position through its multi-channel retail strategy, combining a public showroom with an active e-commerce presence. This approach, coupled with a comprehensive product inventory from leading brands and a robust suite of value-added services, positions the shop to capture significant market share. Its major competitive strength lies in its ability to serve both local walk-in traffic and a wider online customer base, offering a complete drumming retail experience.
Key Advantages
Multi-channel sales and public showroom access.
The shop operates a public showroom, providing immediate access and impulse purchase opportunities, complemented by an established eBay store for broader geographic reach and online sales. This public showroom model incurs higher operating costs but maximizes local customer convenience and sales potential.
Extensive inventory across major product categories and leading brands.
Star City Drum Shop carries a comprehensive range of drum products, including kits, cymbals, hardware, and accessories, from a wide selection of industry-leading brands such as Yamaha, Ludwig, Pearl, DW, Zildjian, and Sabian, catering to diverse customer needs.
Diverse value-added services.
The shop provides services such as custom drum building, repairs, financing, trade-ins, and educational workshops, enhancing customer loyalty and addressing various customer requirements beyond product sales.
Web Presence Breakdown
Transactional Presence & Quality: 20
Social Media & Video Footprint: 5
Core Landing Page Usability: 8
Community & Service Integration: 7
Nearest drum shops:
  1. 2112 Percussion
    Raleigh, North Carolina (129 mi)
  2. Jungle Drums
    Huntington, West Virginia (152 mi)
  3. Skinny Beats Sound Shop
    Asheville, North Carolina (183 mi)
  4. Heritage Drums
    Jackson, Ohio (186 mi)
  5. Mark's Drum Shop
    Charleroi, Pennsylvania (196 mi)
Nearest large competitors:
  1. Music & Arts
    Greensboro, North Carolina (83 mi)
  2. Music & Arts
    Winston Salem, North Carolina (86 mi)
  3. Music Go Round
    Greensboro, North Carolina (86 mi)
  4. Guitar Center
    Winston-Salem, North Carolina (87 mi)
  5. Guitar Center
    Greensboro, North Carolina (88 mi)
Sources
starcitydrumshop.godaddysites.com (1), 2025-11-08
U.S. Census Bureau
Statista
CP: Gemini 2.5 Flash (2417), 2025-11-11
WS: Gemini 2.5 Flash (3653), 2025-11-11