5250 Capital Blvd
Raleigh, North Carolina 27616
Phone: 919-833-0046
Email: sales@2112online.com
Web: 2112percussion.com ↗
Web Presence Score: 87 Top Ten Score
Showroom: Public
Capacity Score: 90 Top Ten Score
Founded: 1986
Owner: Steve Johnson

2112 Percussion is a drum shop located in Raleigh, North Carolina. Established in 1986, it's the only drum specialty store in the Raleigh area and one of three in North Carolina. Their showroom is open seven days per week, plus they have an online store on Reverb. 2112 Percussion has a current Yelp rating of 4.9 with 15 reviews. Steve Johnson is the store owner.

Apparel, bags and cases, bongos, cajons, congas, cymbals, djembes, drum heads, drum kits, drumsticks, electronic drums, hand percussion, hardware, mallets, parts, pre-owned gear, vintage gear, drum tuning, events, gift cards, lessons, online shopping, repairs, and trades

Ahead, Aquarian, Attack, Canopus, Craviotto, Danmar, Dream, Drum Workshop, Evans, Fat Cat, Gator, Gibraltar, Gretsch, Latin Percussion, Ludwig, Mapex, Meinl, PDP, Paiste, Pearl, Pork Pie, Premier, Pro Mark, Puresound, Remo, Rhythm Tech, Rogers, Roland, SKB, Sabian, Slingerland, Sonor, Stagg, Tama, Timothy Roberts, TreeWorks, Trick, Turkish, UFIP, Vater, Vic Firth, Wuhan, and Zildjian

Demographics
City: Raleigh, North Carolina Population: 474.1K Est. drum set purchases/yr: 160 *
Metro Stat. Area: Raleigh-Cary, NC Population: 1.5M Est. drum set purchases/yr: 500 **

*	Estimated purchases of new drum sets by residents of Raleigh from any retailer
**	Estimated purchases of new drum sets by residents of the Raleigh area from any retailer

Competitive Profile
2112 Percussion maintains a strong competitive position through its extensive operational history, comprehensive product and service offerings, and multi-channel retail strategy. The shop's established market tenure and its positioning as a regional "drum super store" represent a major competitive strength, enabling it to attract and retain a broad customer base across North Carolina and beyond. Its integrated approach to sales, service, and community engagement provides a robust foundation for sustained market leadership. Key Advantages Over three decades of continuous operation since 1986. This establishes a deep-rooted market presence and a history of serving the percussion community, contributing to brand recognition and customer trust. A comprehensive inventory spanning new, pre-owned, and vintage drum kits, cymbals, and accessories from a wide array of manufacturers. The extensive product selection caters to diverse customer needs and budgets, positioning the shop as a primary destination for all percussion-related purchases. Offers a full suite of value-added services including lessons, repairs, drum tuning, and a buy/sell/trade program. These services provide multiple revenue streams, enhance customer loyalty, and establish the shop as a complete resource for percussionists beyond product sales. Operates a public showroom for in-person sales and product evaluation, complemented by an active e-commerce channel on Reverb. The combination of physical and online retail maximizes market reach, facilitates impulse purchases, and offers convenience for a broad customer base. Positioned as "North Carolina's Premier Drum Super Store." This self-designation, supported by the extensive product and service offerings, indicates a strategic intent to dominate the regional market and serve a high volume of customers.
Web Presence Breakdown Transactional Presence & Quality: 30 Social Media & Video Footprint: 32 Core Landing Page Usability: 12 Community & Service Integration: 13
Nearest drum shops: Otto's Drum Shop Wilmington, North Carolina (118 mi) Star City Drum Shop Salem, Virginia (129 mi) The Don Hamrick Drum Center North Myrtle Beach, South Carolina (137 mi) The Different Drum Shop Surfside Beach, South Carolina (153 mi) Skinny Beats Sound Shop Asheville, North Carolina (221 mi)
Nearest large competitors: Guitar Center Raleigh, North Carolina (2 mi) Music & Arts Raleigh, North Carolina (5 mi) Music & Arts Cary, North Carolina (7 mi) Music & Arts Garner, North Carolina (7 mi) Music Go Round Cary, North Carolina (8 mi)