| Demographics | |
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City: East Hartford, Connecticut
Population: 50K
Est. drum set purchases/yr: 20 * |
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Metro Stat. Area:
Hartford-West Hartford-East Hartford, CT
Population: 1.2M
Est. drum set purchases/yr: 380 ** |
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| * | Estimated purchases of new drum sets by residents of East Hartford from any retailer |
| ** | Estimated purchases of new drum sets by residents of the Hartford area from any retailer |
| Competitive Profile | |
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Dynamic Percussion establishes a strong competitive position through its deep integration into the local percussion community and its comprehensive educational offerings. This approach cultivates a loyal customer base and positions the shop as a regional authority for percussion sales and instruction.
Key Advantages
Comprehensive educational and engagement programs.
The provision of clinics, events, and lessons establishes the shop as a central hub for percussion education and community building, fostering customer loyalty and repeat business.
Established public retail showroom with a regional focus.
Operating since 2012 with a public showroom in East Hartford, serving surrounding areas like Manchester and Glastonbury, ensures direct customer access and a recognized local presence.
Diverse inventory across percussion categories.
The offering of drum kits, individual drums, mallets, and marimbas caters to a wide range of percussionists, from beginners to advanced players, expanding the potential customer base.
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Web Presence Breakdown
Transactional Presence & Quality: 15
Social Media & Video Footprint: 8
Core Landing Page Usability: 10
Community & Service Integration: 10
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Nearest drum shops:
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Nearest large competitors:
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