| Demographics | |
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City: Wichita, Kansas
Population: 395K
Est. drum set purchases/yr: 130 * |
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Metro Stat. Area:
Wichita, KS
Population: 652.9K
Est. drum set purchases/yr: 220 ** |
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| * | Estimated purchases of new drum sets by residents of Wichita from any retailer |
| ** | Estimated purchases of new drum sets by residents of the Wichita area from any retailer |
| Competitive Profile | |
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Midwest Drum and Percussion maintains a strong competitive position through its long-standing market presence since 1992 and its hybrid retail model. The combination of a public showroom in Wichita, Kansas, and an established e-commerce channel on Reverb.com provides broad market access and diverse customer engagement opportunities. This operational structure represents a major competitive strength in both local and extended markets.
Key Advantages
Established Presence
Operating since 1992, the shop demonstrates significant market tenure and a developed customer base, contributing to brand recognition and trust.
Hybrid Sales Approach
The shop combines a public showroom, facilitating direct customer interaction and impulse purchases, with an online shopping service and a dedicated Reverb.com store, extending its reach beyond the local geographic area.
Multi-channel Engagement
Customers benefit from the convenience of a physical retail location for immediate needs and product demonstrations, complemented by the flexibility of online purchasing and a specialized e-commerce platform.
Public Showroom Model
The public showroom type, while incurring higher operating costs, provides maximum customer convenience through open access, fostering direct engagement and potential for impulse sales.
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Web Presence Breakdown
Transactional Presence & Quality: 30
Social Media & Video Footprint: 33
Core Landing Page Usability: 12
Community & Service Integration: 8
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Nearest drum shops:
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Nearest large competitors:
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