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Portland Percussion
168 Yarmouth Rd
Gray, Maine 04039
Phone: 207-775-2230
Email: portlandpercussion@portlandpercussion.com
Web: portlandpercussion.com
Web Presence Score: 65
Showroom: Public
Capacity Score: 90 Top Ten Score
Founded: 1981
Owner: Mike Sangillo

Portland Percussion
Image: Michael Heat

About Portland Percussion

Portland Percussion is a drum shop located in Gray, Maine. Founded in 1981, it's one of three drum specialty stores in the Portland area and one of two in the state. Their showroom is open six days per week, plus they have an online store on Reverb. Mike Sangillo is the store owner.

Products and services

Drum kits, pre-owned gear, vintage gear, financing, online shopping, and workshops

Brands sold

DDrum, Drum Workshop, Gibraltar, Gretsch, Ludwig, Pearl, Premier, Sonor, Tama, and Yamaha

Demographics
City: Gray, Maine
Population: 786
Est. drum set purchases/yr: <1 *
Metro Stat. Area: Portland-South Portland-Biddeford, ME
Population: 566.3K
Est. drum set purchases/yr: 190 **

* Estimated purchases of new drum sets by residents of Gray from any retailer
** Estimated purchases of new drum sets by residents of the Portland area from any retailer

Competitive Profile
Portland Percussion demonstrates a robust competitive position, characterized by its extensive operational history, diverse product offerings, and a strategic blend of in-person and online retail channels. Its long-standing presence and comprehensive brand selection represent a major competitive strength, enabling it to serve a broad customer demographic effectively.
Key Advantages
Established Operational History
Founded in 1981, the shop possesses over four decades of market presence, indicating deep industry knowledge and a well-established customer base.
Comprehensive Gear Selection
The inventory includes new drum kits and individual drums, alongside pre-owned and vintage gear, catering to a wide spectrum of customer preferences and budgets.
Extensive Brand Partnerships
The shop carries a robust selection of major and respected brands such as Gretsch, Ludwig, Pearl, Sonor, and Tama, ensuring access to industry-leading products.
Multi-Channel Retail and Service Model
Operating as a public showroom facilitates direct customer interaction and impulse purchases. This is complemented by online shopping via Reverb.com and value-add services like financing and workshops, expanding market reach and customer convenience.
Public Showroom and Online Integration
The public showroom model maximizes potential for local foot traffic and immediate sales, while the integrated online presence via Reverb.com extends sales capacity beyond the immediate geographic area, balancing operational costs with market reach.
Web Presence Breakdown
Transactional Presence & Quality: 28
Social Media & Video Footprint: 12
Core Landing Page Usability: 13
Community & Service Integration: 12
Nearest drum shops:
  1. The Drum Shop
    Portland, Maine (14 mi)
  2. Drum Center of Portsmouth
    North Hampton, New Hampshire (67 mi)
  3. 247Drums
    Winchester, Massachusetts (107 mi)
  4. The Cymbal Boutique
    Boston, Massachusetts (113 mi)
  5. Boston Drum Center
    Canton, Massachusetts (126 mi)
Nearest large competitors:
  1. Music & Arts
    Falmouth, Maine (10 mi)
  2. Guitar Center
    Portland, Maine (17 mi)
  3. Guitar Center
    Portsmouth, New Hampshire (60 mi)
  4. Guitar Center
    Manchester, New Hampshire (86 mi)
  5. Music & Arts
    Manchester, New Hampshire (86 mi)
Sources
portlandpercussion.com (1), 2025-11-08
yelp.com/biz/portland-percussion-and-music-supply-gray-2
U.S. Census Bureau
Statista
CP: Gemini 2.5 Flash (2871), 2025-11-11
WS: Gemini 2.5 Flash (3171), 2025-11-11