| Demographics | |
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City: Gray, Maine
Population: 786
Est. drum set purchases/yr: <1 * |
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Metro Stat. Area:
Portland-South Portland-Biddeford, ME
Population: 566.3K
Est. drum set purchases/yr: 190 ** |
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| * | Estimated purchases of new drum sets by residents of Gray from any retailer |
| ** | Estimated purchases of new drum sets by residents of the Portland area from any retailer |
| Competitive Profile | |
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Portland Percussion demonstrates a robust competitive position, characterized by its extensive operational history, diverse product offerings, and a strategic blend of in-person and online retail channels. Its long-standing presence and comprehensive brand selection represent a major competitive strength, enabling it to serve a broad customer demographic effectively.
Key Advantages
Established Operational History
Founded in 1981, the shop possesses over four decades of market presence, indicating deep industry knowledge and a well-established customer base.
Comprehensive Gear Selection
The inventory includes new drum kits and individual drums, alongside pre-owned and vintage gear, catering to a wide spectrum of customer preferences and budgets.
Extensive Brand Partnerships
The shop carries a robust selection of major and respected brands such as Gretsch, Ludwig, Pearl, Sonor, and Tama, ensuring access to industry-leading products.
Multi-Channel Retail and Service Model
Operating as a public showroom facilitates direct customer interaction and impulse purchases. This is complemented by online shopping via Reverb.com and value-add services like financing and workshops, expanding market reach and customer convenience.
Public Showroom and Online Integration
The public showroom model maximizes potential for local foot traffic and immediate sales, while the integrated online presence via Reverb.com extends sales capacity beyond the immediate geographic area, balancing operational costs with market reach.
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Web Presence Breakdown
Transactional Presence & Quality: 28
Social Media & Video Footprint: 12
Core Landing Page Usability: 13
Community & Service Integration: 12
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Nearest drum shops:
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Nearest large competitors:
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