| Demographics | |
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City: Lexington, Kentucky
Population: 318.4K
Est. drum set purchases/yr: 105 * |
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Metro Stat. Area:
Lexington-Fayette, KY
Population: 520K
Est. drum set purchases/yr: 180 ** |
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| * | Estimated purchases of new drum sets by residents of Lexington from any retailer |
| ** | Estimated purchases of new drum sets by residents of the Lexington area from any retailer |
| Competitive Profile | |
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Drum Center of Lexington maintains a robust competitive position through its long-standing market presence and strategic focus on affordability. Its public showroom and comprehensive service offerings establish a significant market opportunity for high-volume sales within the Lexington, KY region.
Key Advantages
Specialization in the lowest-cost drum and percussion gear.
This strategy directly addresses a significant segment of the market, driving sales volume through competitive pricing and accessibility.
Public showroom combined with extensive value-add services.
The public showroom maximizes local foot traffic and impulse purchases, while services like lessons, repairs, and clinics foster customer loyalty and repeat business.
Established operation since 1993.
Over three decades of continuous operation in Lexington demonstrates deep market penetration and a well-established customer base.
Integration of a physical retail presence with an active e-commerce channel on Reverb.
This omnichannel approach expands the customer reach beyond the local geographic area, capturing both in-person and online sales opportunities.
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Web Presence Breakdown
Transactional Presence & Quality: 28
Social Media & Video Footprint: 10
Core Landing Page Usability: 12
Community & Service Integration: 13
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Nearest drum shops:
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Nearest large competitors:
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