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Denver Percussion
7399 S Tucson Way Ste B-2
Centennial, Colorado 80112
Phone: 866-737-2877
Email: info@denverpercussion.com
Web: denverpercussion.com
Web Presence Score: 89 Top Ten Score
Showroom: Public
Capacity Score: 90 Top Ten Score
Founded: 2005
Owner: Peter Hellyer

Denver Percussion
Image: Denver Percussion

Video: Denver Percussion

About Denver Percussion

Denver Percussion is a drum shop located in Centennial, Colorado. Established in 2005, it's one of three drum specialty stores in the Denver area and one of four in the state. Their showroom is open six days per week, plus they have an online store on Reverb. Denver Percussion has a current Yelp rating of 5.0 with eight reviews. Peter Hellyer is the store owner.

Products and services

Apparel, bags and cases, bongos, cajons, congas, cymbals, djembes, drum heads, drum kits, drumsticks, electronic drums, ethnic percussion, frame drums, gongs, hand percussion, hardware, mallets, marimbas, parts, pre-owned gear, vintage gear, clinics, custom drums, drum tuning, events, gift cards, lessons, online shopping, rentals, repairs, trades, and workshops

Brands sold

Ahead, Alesis, Attack, Black Swamp, Dixon, Drum Workshop, Evans, Gibraltar, Gretsch, Latin Percussion, Ludwig, Mapex, Meinl, PDP, Pearl, Peavey, Pork Pie, Puresound, RCI, Remo, Roland, Royal, Slingerland, Sonor, Tama, Toca, Vater, Vic Firth, Yamaha, and Zildjian
"Explore drum classes, rentals, repairs, and more at Denver Percussion & Dallas Percussion—your one-stop percussion shop for musicians of all skill levels."
— Denver Percussion

Demographics
City: Centennial, Colorado
Population: 110.2K
Est. drum set purchases/yr: 40 *
Metro Stat. Area: Denver-Aurora-Broomfield, CO
Population: 3M
Est. drum set purchases/yr: 1K **

* Estimated purchases of new drum sets by residents of Centennial from any retailer
** Estimated purchases of new drum sets by residents of the Denver area from any retailer

Competitive Profile
Denver Percussion operates as a comprehensive, publicly accessible percussion retail and service center. Its established presence, diverse offerings including extensive product lines, a wide array of value-add services, and e-commerce integration position it as a major competitive strength in the regional market.
Key Advantages
Integrated retail, education, and repair services.
The shop provides drum classes, rentals, and repairs, positioning it as a single destination for musicians of all skill levels. This creates multiple revenue streams and fosters customer loyalty beyond simple product sales.
Broad inventory across numerous percussion categories and a wide selection of established brands.
The shop carries a comprehensive range of key products, including vintage and pre-owned gear, alongside an extensive list of major and specialized brands. This ensures a high probability of meeting diverse customer needs and preferences.
Public showroom combined with a wide array of value-add services and online presence.
Operating as a public showroom maximizes local foot traffic and impulse sales opportunities. Complementary services such as clinics, custom drums, lessons, and workshops enhance customer engagement, while an active Reverb shop extends market reach beyond the physical location.
Web Presence Breakdown
Transactional Presence & Quality: 30
Social Media & Video Footprint: 33
Core Landing Page Usability: 13
Community & Service Integration: 13
Nearest drum shops:
  1. Lodo Drum Guy
    Denver, Colorado (15 mi)
  2. Drum City Guitarland
    Wheat Ridge, Colorado (19 mi)
  3. The Boulder Drum Shop
    Boulder, Colorado (38 mi)
  4. Salt City Drums
    Salt Lake City, Utah (380 mi)
  5. Drum Outfitters
    Seward, Nebraska (418 mi)
Nearest large competitors:
  1. Guitar Center
    Englewood, Colorado (2 mi)
  2. Music & Arts
    Lone Tree, Colorado (3 mi)
  3. Music Go Round
    Aurora, Colorado (6 mi)
  4. Music & Arts
    Englewood, Colorado (8 mi)
  5. Guitar Center
    Denver, Colorado (9 mi)
Sources
denverpercussion.com (30), 2025-11-08
yelp.com/biz/denver-percussion-centennial
U.S. Census Bureau
Statista
CP: Gemini 2.5 Flash (2813), 2025-11-11
WS: Gemini 2.5 Flash (3412), 2025-11-11