| Demographics | |
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City: Portland, Oregon
Population: 654.7K
Est. drum set purchases/yr: 220 * |
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Metro Stat. Area:
Portland-South Portland-Biddeford, ME
Population: 566.3K
Est. drum set purchases/yr: 190 ** |
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| * | Estimated purchases of new drum sets by residents of Portland from any retailer |
| ** | Estimated purchases of new drum sets by residents of the Portland area from any retailer |
| Competitive Profile | |
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Anansi Beat maintains a strong market position in Portland, Oregon, characterized by its long-standing operational history and a public showroom model. Its specialized product offering in ethnic and hand percussion, combined with robust value-add services like events and repairs, establishes a significant competitive strength within its niche.
Key Advantages
Over three decades of continuous operation.
Founded in 1992, Anansi Beat possesses an established presence and deep market knowledge, fostering customer trust and loyalty over an extended period.
Public showroom model.
Operating as a public showroom allows for direct customer interaction, facilitates impulse purchases, and provides a tangible shopping experience crucial for musical instruments, enhancing customer convenience and sales opportunities.
Focused inventory on ethnic and hand percussion.
The shop's emphasis on Djembes, Ethnic Percussion, and Hand Percussion creates a distinct market niche, attracting specific customer segments seeking specialized instruments and expertise.
Provision of events and repair services.
Offering community events builds customer loyalty and attracts new patrons, while repair services provide essential post-purchase support, driving repeat business and establishing the shop as a comprehensive resource.
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Web Presence Breakdown
Transactional Presence & Quality: 18
Social Media & Video Footprint: 12
Core Landing Page Usability: 9
Community & Service Integration: 8
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Nearest drum shops:
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Nearest large competitors:
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