| Demographics | |
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City: Brooklyn, New York
Population: 2.7M
Est. drum set purchases/yr: 885 * |
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Metro Stat. Area:
New York-Northern New Jersey-Long Island, NY-NJ-PA
Population: 19.5M
Est. drum set purchases/yr: 6.4K ** |
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| * | Estimated purchases of new drum sets by residents of Brooklyn from any retailer |
| ** | Estimated purchases of new drum sets by residents of the New York City area from any retailer |
| Competitive Profile | |
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Keur Djembe African Drum Shop maintains a specialized market position through its exclusive focus on African percussion instruments. This specialization establishes a unique value proposition. The shop's dedicated inventory and cultural market appeal attract a specific customer demographic, posing a competitive challenge to general drum shops unable to replicate this niche expertise or product authenticity.
Product Inventory: Specialized inventory of African percussion instruments.
The shop's product offering is exclusively focused on djembe and other African drums, differentiating it from general drum retailers.
Market Focus: Targeted appeal to a cultural niche.
The shop serves customers specifically seeking African drums and related cultural products, establishing a distinct customer segment.
Geographic Presence: Physical location in Brooklyn, New York.
The shop's operation in a major urban center provides direct access to a diverse population with interest in world music and specialized instruments.
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