| Demographics | |
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City: Brooklyn, New York
Population: 2.7M
Est. drum set purchases/yr: 885 * |
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Metro Stat. Area:
New York-Northern New Jersey-Long Island, NY-NJ-PA
Population: 19.5M
Est. drum set purchases/yr: 6.4K ** |
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| * | Estimated purchases of new drum sets by residents of Brooklyn from any retailer |
| ** | Estimated purchases of new drum sets by residents of the New York City area from any retailer |
| Competitive Profile | |
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The shop's competitive position is defined by its location in Brooklyn, New York, and its distinct retail model, characterized by a third-floor presence and "Bazaar" branding. This combination establishes a differentiated market approach, posing a threat to rivals through its non-standard operational structure and specialized brand identity.
Geographic Market Access: Establishment within a major urban center.
The shop's location in Brooklyn, New York, positions it within a densely populated area with an active music scene.
Retail Footprint Strategy: Non-ground-level commercial space.
Operation from a third-floor location establishes a distinct retail model, differing from street-level storefronts.
Brand Identity: Naming convention 'Bazaar'.
The inclusion of 'Bazaar' in the shop's name establishes a brand identity associated with a diverse or curated product selection.
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Nearest drum shops:
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Nearest large competitors:
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