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Shaw Percussion
5258 Old Homestead Rd
Georgina, Ontario L0E 1R0
Phone: 905-722-5449
Email: info@shawpercussion.com
Web: shawpercussion.com
Web Presence Score: 85
Showroom: Open by appointment only
Capacity Score: 95 Top Ten Score
Founded: 2003
Owners: Phil Shaw and Wendy Elton

Shaw Percussion
Image: Shaw Percussion

Video: Shaw Percussion

About Shaw Percussion

Shaw Percussion is an appointment-only drum shop in Georgina, Ontario. Founded in 2003, it's one of three drum specialty stores in the Greater Toronto Area and one of eight in the province. The store owners are Phil Shaw and Wendy Elton.

Products and services

Bags and cases, congas, djembes, drum heads, drum kits, drumsticks, frame drums, hand percussion, parts, pre-owned gear, vintage gear, discounted pricing, drum tuning, events, lessons, online shopping, rentals, repairs, school programs, trades, and workshops

Brands sold

Dream, Protection Racket, Remo, Shaw Percussion, and Toca
"Contact us to try our drums in person, or get expert advice on percussion instruments and drum repair services."
— Shaw Percussion

Demographics
City: Georgina, Ontario
Population: 49.5K
Est. drum set purchases/yr: 20 *
Census Metro Area: Central Ontario
Population: 6.4M
Est. drum set purchases/yr: 2.1K **

* Estimated purchases of new drum sets by residents of Georgina from any retailer
** Estimated purchases of new drum sets by residents of the Greater Toronto Area from any retailer

Competitive Profile
Shaw Percussion demonstrates a robust competitive position through its integrated business model. The shop's proprietary brand, extensive value-added services, and specialized repair expertise establish a strong market presence. Its operational model, combining an appointment-only showroom with comprehensive online sales and community programs, provides a distinct customer experience and diversified revenue streams. This strategic integration represents a major competitive strength in the percussion instrument market.
Key Advantages
Integration of proprietary "Shaw Percussion" brand with a comprehensive product range.
The business offers a wide selection of percussion instruments and accessories, including its own manufactured brand, which establishes a unique market position and product control.
Extensive suite of value-added services and educational programs.
The shop provides a broad range of services such as repairs, lessons, rentals, school programs, and workshops, which generates diverse revenue streams and fosters deep community integration.
Personalized consultation and specialized repair services.
The appointment-only model facilitates highly individualized customer interactions and expert advice, complemented by a focus on drum repair services.
Established online sales channels supporting a specialized showroom model.
The business leverages e-commerce to extend its market reach beyond its physical appointment-only showroom, optimizing operational costs while maintaining customer access.
Web Presence Breakdown
Transactional Presence & Quality: 30
Social Media & Video Footprint: 28
Core Landing Page Usability: 13
Community & Service Integration: 14
Nearest drum shops:
  1. Open Mind Drums
    Innisfil, Ontario (26 km)
  2. Drumland
    Vaughan, Ontario (57 km)
  3. Just Drums
    North York, Ontario (57 km)
  4. Soul Drums
    Toronto, Ontario (58 km)
  5. African Drums & Art Crafts
    Toronto, Ontario (69 km)
Nearest large competitors:
  1. Long & McQuade
    Markham, Ontario (42 km)
  2. Cosmo Music
    Richmond Hill, Ontario (43 km)
  3. Long & McQuade
    Pickering, Ontario (52 km)
  4. Long & McQuade
    Scarborough, Ontario (54 km)
  5. Long & McQuade
    Oshawa, Ontario (55 km)
Sources
shawpercussion.com (24), 2025-12-22
U.S. Census Bureau
Statista
CP: Gemini 2.5 Flash (4821), 2025-12-22
WS: Gemini 2.5 Flash (3473), 2025-12-22