Drum Factory Direct
304 Four Mile Run Rd
Pittsburgh, Pennsylvania 15207
Phone: 412-435-3743
Email: support@drumfactorydirect.com
Web: drumfactorydirect.com ↗
Showroom: Online sales only
Local pickup available: Yes
Founded: 2007
Owners: Maya Willie and Mike Dawson
Image: Google
Video: Drum Factory Direct
About Drum Factory Direct
Drum Factory Direct is an online-only drum shop located in Pittsburgh, Pennsylvania. Established in 2007, it's one of three drum specialty stores in the Pittsburgh area and one of nine in the state. The store owners are Maya Willie and Mike Dawson.
Products and services
Apparel, bags and cases, bongos, cajons, congas, cymbals, djembes, drum heads, drum kits, drumsticks, frame drums, gongs, hand percussion, hardware, mallets, merch, parts, pre-owned gear, vintage gear, clinics, discounted pricing, drum tuning, online shopping, and restorations
Brands sold
Ahead, Aquarian, Attack, Canopus, DDrum, Drum Factory Direct, Drum Workshop, Dunnett, Evans, Gibraltar, Gretsch, Latin Percussion, Ludwig, Mapex, PDP, Pearl, Pro Mark, Puresound, RCI, Remo, Rogers, Sabian, Sonor, Tama, Trick, Vater, Vic Firth, Yamaha, and Zildjian
| Demographics | |
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City: Pittsburgh, Pennsylvania
Population: 307.7K
Est. drum set purchases/yr: 105 * |
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Metro Stat. Area:
Pittsburgh, PA
Population: 2.4M
Est. drum set purchases/yr: 800 ** |
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| * | Estimated purchases of new drum sets by residents of Pittsburgh from any retailer |
| ** | Estimated purchases of new drum sets by residents of the Pittsburgh area from any retailer |
| Competitive Profile | |
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Drum Factory Direct operates with a business model centered on new, factory-sourced inventory, enabling competitive pricing. Its primary threat to rivals stems from its capacity to offer current models at price points that challenge traditional retail margins, particularly for new equipment.
Inventory Focus: Specialization in new, factory-sourced drums and percussion equipment.
This approach ensures a consistent supply of current models and a focused product catalog, appealing to customers seeking new equipment.
Pricing Strategy: Implementation of a competitive pricing structure.
Direct sourcing or high-volume purchasing facilitates lower retail prices, attracting price-sensitive buyers for new instruments and accessories.
Market Reach: Utilization of an established online retail platform.
An online presence expands the customer base beyond the local Pittsburgh market, enabling national competition for new drum equipment sales.
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