| Demographics | |
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City: Memphis, Tennessee
Population: 651.1K
Est. drum set purchases/yr: 215 * |
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Metro Stat. Area:
Memphis, TN-MS-AR
Population: 1.3M
Est. drum set purchases/yr: 450 ** |
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| * | Estimated purchases of new drum sets by residents of Memphis from any retailer |
| ** | Estimated purchases of new drum sets by residents of the Memphis area from any retailer |
| Competitive Profile | |
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Memphis Drum Shop's competitive position is established by its specialized focus on percussion instruments and its strategic location in Memphis, Tennessee. This combination allows it to serve a dedicated niche market with expert knowledge and a tailored inventory, while capitalizing on the city's musical legacy. The major threat it poses to rivals is its ability to attract and retain customers seeking specialized drum products and expertise, particularly those who value the cultural significance of its location, making it a destination for drummers.
Specialization: Exclusive focus on drums and percussion.
This specialization allows for a deep inventory of products, including niche and high-end items, and fosters expert staff knowledge, catering specifically to drummers' needs.
Geographic Location: Situated in Memphis, Tennessee.
Memphis possesses a significant musical heritage, particularly in genres like blues, soul, and rock and roll. This location provides access to a local market with a strong demand for percussion instruments and potentially attracts musicians seeking specialized gear in a culturally relevant setting.
Brand Identity: Direct association with "Memphis" in its name.
The shop's name leverages the city's musical reputation, establishing an immediate connection to a historically significant music hub. This enhances brand recognition and credibility within the drumming community.
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Nearest drum shops:
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Nearest large competitors:
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